We strive to understand each other's challenges, benefit from each other's strengths, and work together to create a more successful work environment for all. Benioff, the high-profile co-CEO, took a sabbatical after nearly a decade at Oracle, rented a beach hut on the Big Island of Hawaii, swam with dolphins and embraced the spirit of Aloha, according to the company blog. It also meant when people have come and ask me for help, I just go ahead and do that. What Salesforce Does for Its Employees That Makes Other Companies Jealous, #3 in Best Workplaces in Technology 2019 and 2018, #2in 2019 Fortune 100 Best Companies to Work For, #1 in 2018 Fortune 100 Best Companies to Work For, #1 in Best Workplaces for Giving Back 2018, #2 in Best Workplaces for Millennials 2018, #19 in Best Workplaces for Diversity 2018. When he created Salesforce in 1999, he made sure that Ohana was in the companys foundations.Today, the Salesforce community is a deep-seated support system we nurture inside our company. 5 Questions for Communications Service Providers. The conference opened with a traditional Hawaiian blessing over the Dreamforce Ohana; Salesforces Hawaii obsession persists despite allegations of cultural appropriation. And since philanthropy and community service havebecome a vital part of the Salesforce culture, ithasallowed the firm to engage its predominantMillennial and Generation Zemployeesto improve communities throughout the world. Such a slippery verb, "appropriate," from the Latin ad propriare, "to make one's own." It. Near ubiquitous SaaS CRM pusher Salesforce got a rude awakening this week when its carefully curated image of a business addressing racial equality was shattered by its clearly hacked LinkedIn page. I learned about Salesforce's 1-1-1 model, where Salesforce donates 1% of their time, product, and equity to non-profits. "It has been a part of the company since its founding, based on the idea that family including our employees,. Recruiting platform Climate Draft yesterday announced its second draft process, which connects top tech talent with fast-growing climate startups. It extends from our employees to our customers, partners, developers and members of our communities. It infused within me the importance of giving back, and how I can change lives. Vivianne Castillo, a former manager in the companys research and innovation team, said in her resignation letter, also published on LinkedIn, that Salesforces culture is deeply broken., Castillo added: We can no longer hide behind out disingenuous marketing around equality or our pay-to-play diversity awards that dont prioritise experiences or voices of under-represented minorities., She went on to allege that Salesforces culture was fuelled by manipulative marketing and anchored in little to no internal or external accountability when it comes to dealing with matters related to diversity, equality, and inclusion.. The last full-fledged annual Salesforce conference was in 2019 and drew 171,000 attendees. I hope youve come away with your own insights about Ohana. Yes some of the specific examples cited in the post and comments are problematic. Yes, I would like to receive the Salesforce newsletters checked above as well as marketing communications regarding Salesforce products, services, and events. He named his dog Koa, which translates to brave in English, and dubbed the canine the companys chief love officer; bought a Hawaiian estate, gave away a Hawaiian sculpture worth $7.5 million (maybe, its not clear its authentic), donated to volcano recovery efforts, and wore a lei during his opening keynote at the companys annual conference last year. Use Next and Previous buttons to navigate. By registering, you agree to the processing of your personal data by Salesforce as described in the Privacy Statement. Latinoforce strives to provide our members with a network of support to help them develop their careers, strengthen their leadership skills, and thrive personally and professionally. Blaine Kahoonei is one of them, and a Salesforce veteran of more than 14 years, currently the director of alliances for Heroku a Salesforce cloud program in the Americas. Thijs says, It wasnt just about me helping them, though those nonprofits returned the favour to me by giving opportunities like being able to bottle feed an orphaned, blind baby rhino!, What has changed? Key elements of culture include: language art,. In Hawaiian culture, Ohana represents the idea that families blood-related, adopted, or intentional are bound together, and that family members are responsible for one another. Daryl says, Ive talked to many people that have left Salesforce and come back as Boomerangs and many of them say, Dont ever leave, its so different out there, find your path here. There are not a lot of companies that have really captured this kind of feeling and culture that we have.. Benioff sets the stage for the values he wants to see instilled in his company, and his leadership team follows suit. I have enjoyed the last 10+ years, and am looking forward to the coming years, hoping that the culture will stay the same and our core values will stay in place, so we can keep having fun changing the world together., Thijs volunteers in Kenya, feeding a baby rhino, Even though the company has changed a lot over the years, with the number of employees growing by 10x since Thijs joined, he agrees that the Salesforce Ohana culture and core values are still intact. Native Hawaiian values are reciprocal by design and, when used in a pono (appropriate) manner, honor native Hawaiians and this incredible place from which these values originate, Crabbe said in a statement. As a trailblazer in the cloud community, those three things were hugely important., For Daryl, the most exciting change has been the introduction of Equality as a value. We sent Workplace reporter Lizzy Lawrence and Enterprise reporter Aisha Counts to this years Dreamforce to see whats on the minds of executives and conference goers. Genforceis a community dedicated to representing all generations in the workforce by combating age discrimination and connecting employee pathways across all ages. Learn how to build an effective, scalable, data-driven nonprofit marketing strategy that creates compelling online experiences to find and connect with supporters. Its workforce is known as the Salesforce Ohana, named after the Hawaiian word for family that bears a broad connotation of kinship. Don't sweat it. Eligible nonprofits and educational institutions can receive up to 10 donated subscriptions from Salesforce. In a blog to mark Black History Month in February, the company said it had created a Racial Equality and Justice Task Force "to help drive systemic change in our workplace and community." I was treated on day one like someone who mattered and was valued by the company and organization. The culture of Salesforce drives things like these rankings, and it's the Ohana concept that has made my experience as an intern as enjoyable and enriching as possible. This is a huge incentive for me to put all of my work into one place, which means my audience doesn't have to jump between apps to see all of my videos, said Kris Collins, who originally found fame on TikTok, during the event. To me, and many others, Ohana is the shorthand for the culture of Salesforce that is played out in every interaction within their broad family. Paul is a nonprofit specialist and Golden Hoodie. Yes, that means the full Disneylandification of downtown San Francisco is complete, including waterfalls, people clad in cartoon bear costumes and soft jungle sounds pouring out of speakers. Ebony shares: What I love about Salesforce is our unwavering commitment to our core values, which have been the foundation of our company since day one. Our Ohana Floors extend that connection to you and your guests. We would like to show you a description here but the site won't allow us. I felt like I had the opportunity at Polygon to do this beyond gaming to help create the future of the internet., A really common thread is people who used to play games when they were younger, and they're still looking to come in and re-engage with these games., Back then we already knew that countries like North Korea had used crypto to skirt sanctions and launder at least hundreds of millions of dollars. After completing this unit, youll be able to: At Salesforce, our culture is built around the concept of familythe deep-seated support system we nurture inside our company that extends from our employees to our customers, our partners, and our communities. Trust is one value we have always maintained over the years. Saturday Salesforce in The Hague. Cultural appropriation is using or taking something from another culture without giving proper recognition or respect to that culture. This was true when I joined 10 years ago, and is even stronger today. It means "family" in Hawaiian. We power the purpose of people dedicated to solving our worlds biggest problems. Then, co-CEOs Marc Benioff and Bret Taylor came onstage to kick off the keynote. As well as all this, many participants proudly say how they have personally developed (even those in senior roles within their day jobs), and quite a few of the Amsterdam cohort have gone on to lead Salesforce Saturdays in other Dutch towns and cities as well as making new friends en route. GL20 5NX. Salesforce, worth $126 billion, has used effusive, happy-go-lucky Hawaiian imagery and terms since its founding in 1999. in Given the positive impact Salesforce Ohana has on all who encounter it, I know new tales are being created daily. And it is ontologically confused, believing that ideas are in the category of property. He advocates for other billionaires to give more and sometimes tangles with them over city politics. Hundreds of attendees line up for registration as others move through Moscone West during the Dreamforce conference hosted by Salesforce in downtown San Francisco, Calif. Tuesday, Sept. 25, 2018. By People were just as invested in the success of my projects as they were in their own personal projects, which was something that I was not expecting right out of the gate. Jody Kohner is the Senior Vice President of the Employee Marketing & Engagement team at Salesforce. Located on the 36th floor at 110 Bishopsgate, our London Ohana Floor can accommodate up to 150 guests. Sarah Balcazar from Reading Partners offers six impactful ways to celebrate International Literacy Day by helping kids learn to read. Salesforce do this internally, but because they also treat their wider family in the same way, it enriches the whole ecosystem. The company was recently ranked by Indeed.com as the best place to work in the U.S., while the company found itself at number eight on Fortune's best-companies to work for. When he helped start Salesforce, the motif stuck. We are Salesforce.org. To me, the thought of 'Ohana' represents togetherness and the idea that each individual is equal and deserves to be treated with the same amount of respect and kindness that one treats their own blood-related family. But no more. Like our other groups, Outforce educates our Salesforce ecosystem on how diversity and inclusion create business success. Salesforce has written their own. Our mission is to foster Equality through recruitment, employment, training, and mentorship of veterans from all branches and all countries of service. Salesforce Ohana is a support system we nurture inside our company. Salesforce's leaders, in turn,empower its employees by crafting the employee experienceto carry out their cultural vision and values. A Salesforce spokesperson told CNBC that the company had been aware of unauthorised access to the social media account and "took action" to secure it. Saradha, a remote employee based in California, started at Salesforce in December 2004, not too long after the company went public. Car belonging to missing man found in California river. Others defended the theme, saying that the company was celebrating Hawaiian life. I received overwhelming help in my onboarding process, assistance with acclimating to the technology that the company used, and friendship from people who weren't even in my group, yet wanted to make sure that I didn't feel uncomfortable or that I didn't belong on my first day. Its also really helped in terms of my ability to influence people and help change the organization., The other benefits of being at one organization for over a decade is that he has been able to focus on his brand, both inside and outside of the company. Learn about how cultural appropriation fuels social inequality, injustice, and racism in this EDI article. Since Perry's departure, another Black woman has resigned from Salesforce, citing problems with its approach to race in the workplace. Explain how Equality Groups create a more diverse and inclusive culture. Cultural appropriation, defined Culture refers to the traditions, customs, beliefs, and practices of any given ethnic, racial, or religious group. In the words of Dr Martin Luther King out of a mountain of despair, a stone of hope we saw that in the midst of the darkness, the light became the way that people around the globe began to speak up and show up for racial equality. Cultural . He says: Its something I take personally, and I take pride in, that we have this. Other employees defended the Hawaiian theme. Apply to a job today! That may be due more to whats happening in society with #MeToo. I can unsubscribe at any time. Photo courtesy of Saradha Rajagopalan, Saradha agrees with Ebony that the culture has been consistent over time: We have done a good job of maintaining our core values by making everyone align with our values using our V2MOM system. Its the 4 values of Salesforce (trust, growth, innovation and equality) that Salesforce continuously engenders, and how those values work themselves into everyday lives. Salesforce has committed to the philosophy of treating its employees fairly and puts a lot of effort into making sure all employees are valued and rewarded. Salesforce, the San Francisco-based cloud computing company that sells customer relationship management tools has landed on severalprestigious "Best Workplace" lists the last couple of years. There are three follow-ups to this: The values that Salesforce espouse, as demonstrated through their Pledge 1% programme, their diversity, their transparency and their willingness to improve, are very much what we have come to know as the Salesforce Ohana. An imbalance of power between the appropriator and the appropriated is a critical condition of the concept. Marc Benioff has suffused Salesforce with the Aloha spirit, which guides everything from corporate values to office decor. We are on a journey that starts with transparency and continues with action and dialogue. The Ohana abides, it seems. I break it down into three key areas: Drawing inspiration from the traditional Hawaiian philosophyof what it means to be "family,"and how families are bound together and responsible for one another, Benioffmade darn sure that "Ohana"was in the company's foundations when he created Salesforce in 1999. She shared: It was like being in a startup where things change constantly and change is the only constant., After 7 years at Salesforce, Saradha joined the social enterprise at Salesforce.org in 2015. The origin story of Salesforce begins in part with a vacation he took to Hawaii just before founding the company where he swam with dolphins and embraced the spirit of Aloha, according to the company blog, which defines Aloha as treating those around you like family. He returned with a mission to spread the good word, using enterprise software as his missionary vehicle. Currently, 3.4 per cent of Salesforce's US employees are Black or African American. This value is embodied in our Equality Groups. The upshot: we can all be mutually inspiring! cultural appropriation, adoption of certain language, behaviour, clothing, or tradition belonging to a minority culture or social group by a dominant culture or group in a way that is exploitative, disrespectful, or stereotypical. The company was recently ranked by Indeed.com as the best place to work in the U.S., while the company found itself at number eight on Fortune's best-companies to work for. I think one reason why weve been so successful in keeping true to our values and enabling our employees to give back is because it starts at the leadership level and trickles down to every employee. Common resume and interview buzzwords include 'team player,' 'ambitious,' 'independent' and 'good communicator,' but you'll know if a candidate is simply going through the motions by their enthusiasm. Have something to share? Will YouTubes moneymaking strategy for Shorts turn people away from TikTok? Salesforce is different from any other organization, though, when it comes to its business culture because everything that happens in the company is made with the Ohana in mind. Innovative tips from sales experts to sell smarter. Blank isnt worried about the state of crypto, despite the crash. This follows the agency investigating the company's purchase of One Medical. If that sounds familiar, get our new report covering what's really hurting customer experience, and what you can do about it. Outside of his Hawaiian propensities, Benioff enjoys a reputation as a pioneer of diversity and philanthropy efforts in Silicon Valley, spending millions to correct pay imbalances between men and women at Salesforce and donating hundreds of millions to San Francisco hospitals. Two Examples As a result, Salesforce has topped a list of workplaces that give back. The Hawaiian theme has been an integral part of the corporate culture since the beginning. Ohana is a Hawaiian belief adopted by Salesforce's CEO Marc Benioff that focuses on all components of a family being intertwined and bound with one another. Drawing inspiration from the Hawaiian concept of familywhich includes both blood relatives, adopted members, and intentionally chosen connectionsthe Ohana community is a close-knit group of Salesforce devotees, both inside and outside the company. She declined to specify which key terms the company would retain. We currently have active member groups at offices around the world, and we host quarterly activities and ongoing learning campaigns. Copyright 2022 Salesforce, Inc.All rights reserved. The span of her work ranges from managing the employer brand reputation and recruitment marketing initiatives to onboarding new hires and all sorts of awesome programs designed to make employees love their job. I juxtaposed my first day at Salesforce with my first day in college when I got home that night. The AR Disconnect happens when AR teams and customers struggle to communicate, causing slowed cash flow and damaged relationships. Located on the 41st Floor at 1095 Avenue of the Americas, 6th Avenue, our New York Ohana Floor can accommodate up to 250300 guests. We work to make Salesforce an inclusive place for all by facilitating conversations and managing programs addressing race, diversity, and Equality. A company spokesperson said Salesforce will remove some of the internal branding, but not all of it. Ohana describes the bond between all of our employees, customers, partners, and communities. Ive recently picked up a habit for blogging, and one question Ive heard more often than I expected is What is Ohana?. When Daryl started in 2007, there were about 2000 employees at Salesforce. ), It was one of the inspirations behind me doing my. Databricks GC of public affairs and strategic partnerships, Scott Starbird, will join BSAs board. It started off as an idea while at Dreamforce - the world's largest software event, created by Salesforce. Third Floor Library Building Our work is dedicated to education, engagement, collaboration, and knowledge sharing with the aim of respecting and celebrating indigenous peoples and their cultures around the world. A new draft is making that more attainable. Amazon said it would hire 5,000 refugees in the next three years. Salesforce itself has bequeathed 1 percent of its equity to charity at his direction since its founding in 1999. We work to make sure our physical and technological environments are accessible and designed for all by developing and implementing innovative practices that solve customer and employee needs. Cultural appropriation often is viewed as a problem of . A company blog post from 2017 entitled "The Real Meaning Behind 'Salesforce Community'" states: "In Hawaiian culture, Ohana represents the idea that familiesblood-related, adopted, or . Surprise guest Lenny Kravitz took the stage next, with Salesforce mascot Astro strumming a guitar on-screen. Kahoonei, who did not respond to a request for comment, said in the post that he had talked with senior officials about the use of Hawaiian culture and was working on ways to apply a more native Hawaiian context to company resources. Though he left EA, he hopes his new role will benefit the company in the long run, Blank told Protocols Nick Statt. To be fair, what should I have expected when at the highest level of this company we are gaslit into believing that we arent engaging into cultural appropriation of Hawaiian culture," the letter said. We work collaboratively, take care of one another, and have fun together! you accept our use of cookies. Looking for other roles? How to build faster, secure your enterprise, and automate. That's against 13 per cent of the US population as a whole. Connect with her on Twitter at @JodyKohner. Colleen Murphy. At Salesforce, Thijs had the opportunity to grow in new roles, which he did every 2 to 2.5 years. We host events throughout the year to celebrate all of our diverse cultures and share them with our allies. Salesforce Chief Equality Office, Tony Prophet, speaking at the Eid Celebration (Credit: Office of Equality, Salesforce) Inclusion at Salesforce: Celebrating diversity through Ohana Groups He decided to take a sabbatical, so he rented a beach house in Hawaii (doesnt get much more relaxing than that). A community-based approach to innovation on the Salesforce platform for nonprofits & schools. Ohana is a kind of spiritual destiny for all things Salesforce, and Benioff, who has a home in Hawaii, weaves the term (and other Hawaiian words) into everyday conversation and even into his . Summer 23 Treasure Hunt: Preview Orgs Are Live! "It has been a part of the company since its founding, based on the idea that family including. If your organization focuses on humanitarian, social, educational, or environmental causes, we invite you to submit a request to host an event on one of our Ohana Floors. Where are all those tech workers going? Before coming to Salesforce, I didn't recognize the heavy importance to give back to the community and wasn't heavily involved in efforts around giving back. This is a carousel. Read more on how Blank decided to make the jump from EA to blockchain gaming. 3 Tips for Your Career Path, Ask The Trailblazer: How to Advance Your Career in the Salesforce Ecosystem, Do You Really Understand What Your Employees Need? Describe the vision for the Salesforce Equality Groups. The way I was treated and the level of help I received with Salesforce was much higher than my first day at school, a testament to the emphasis Salesforce employees place on how the success of each individual employee is important. Located on the 22nd floor at 1-1-3, Marunouchi, Chiyoda-ku, our Tokyo Ohana Floor can accommodate up to 200 guests. Learn more about pro bono volunteering and giving back at Salesforce.org. Our best content on the future of work, automation, data culture, and more. "CULTURAL APPROPRIATION" IS one of the most misunderstood and abused phrases of our tortured age. How do I help a gaming company, whether it was EA or another one, think about the future of gaming? he asked. It has been a part of the company since its founding, based on the idea that family including our employees, customers, partners and communities are bound together and responsible for one another. With Ohana ingrained into the Salesforce DNA, they "collaborate, take care of one another, have fun together, and work to leave the world a better place." 2. As Salesforce has grown, the organization as a whole has become more professional. In my 19 years at Salesforce and Salesforce.org, I have witnessed how strong values can bind a company together and how employees can truly drive purpose, vision and impact. Blockchain gaming is the industrys latest challenge, and Blank wanted in. His volunteer activities included going to Kenya twice to help nonprofits better use Salesforce.org Nonprofit Cloud. It's scheduled for Sept. 26 and 27. When you're part of our Salesforce community, you get to be better and do better too. Culture can sometimes refer to one's personal culture, including the culture of where a person lives, their personal beliefs, or their heritage. Saradha shares: Some areas that have improved over time include an increase in volunteering and employee giving, work-life balance, and celebrating our successes.. Located on the 47th floor at 1 East Ohio Street, our Indianapolis Ohana Floor can accommodate up to 250 guests. Cloud, All policies, any interactions, and communication between anybody that deals with Salesforce is done with the Ohana principle as a leading component of conversation. What Career Advice Would You Give Your Younger Self? Compliments were shared on my LinkedIn timeline, where one person told me that I was an inspiration to them. The debate is a sign of the changing norms in the technology industry in particular, and broader corporate culture generally, where executives are being held to higher standards of diversity and inclusion. I know who I am, and what I can do, and how I contribute, he said. Sun Street Blaine Kahoonei, a Hawaiian Salesforce employee whos been with the company for 15 years, commented recently on a Salesforce story about company culture posted to LinkedIn. Reply Sneeuwklokje Maui Additional comment actions I bet the downvote faerie that just visited you couldn't quite understand the words you used. Various trademarks held by their respective owners. As we enter the new world of the five-generation workforce, Genforce broadens and deepens the connections across team members within every life stage. One thing that matters most in staying longer is the relationships we build over time. Salesforce Chairman and CEO Marc Benioff and his wife Lynne recently purchased kii (image) representative of the Hawaiian god Ku from the collection of Pierre and Claude Verite through a public auction held at Christies Paris in November 2017 and donated it to the Bishop Museum of Hawaii. It turned out that I couldn't have been more wrong in these beliefs about what my experience would be. You can review our privacy policy to find out more about the cookies we use. With Ohana ingrained into the Salesforce DNA, they "collaborate, take care of one another, have fun together, and work to leave the world a better place.". Spotify has finally launched audiobooks, allowing users to purchase and download individual titles. Know and expand your community with personalized experiences. By. We are not dressing up as Hawaiian Islanders and pretending to be them for Halloween, Shannon McKinney wrote on the thread. Salesforce embodies its Ohana throughout its San Francisco headquarters upon opening up its Salesforce Tower to the community. Having a diverse and inclusive group helped me feel more comfortable within my role. We are champions of diversity and inclusion with a strong commitment to giving back to our communities through various volunteering and networking activities.Outforce: Outforce brings together employees who are allies of Equality in sexual orientation and gender identity. RSU vice-president of equity Tamara Jones also said that there is no vetting process for slate names, adding that she warned the Ohana team about their name. They wanted . We proudly offer event spaces at the top of our global named towers to nonprofits and foundations aligned with our culture of giving back. Enter the Salesforce Ohana community. Get our weekly newsletter for the latest business insights. Ive written this article to explain about Ohana and why it means so much to me. "In my 19 years at Salesforce and Salesforce.org, I have witnessed how strong values can bind a company together and how employees can truly drive purpose, vision and impact." -Rob Acker, CEO, Salesforce.org As Peter Drucker once said, "Culture eats strategy for breakfast." As our company has grown, our commitment hasnt changed, but our impact is even greater. Ohana, in the Salesforce parlance, goes much further than that. The Salesforce Ohana is a deep-seated support system, which extends beyond employees and out to the community, partners, clients, customers, stakeholders and so on. . People dont identify with these labels like they once did, said Tim Kuppler, director of culture and organization development at Human Synergistics, a corporate culture consulting firm. Theres much more of a sense with Millennials to speak up and show your identity.. Marketing Cloud Engagement for Nonprofits, This Pro Bono Week, Salesforce Celebrates Everyday Heroes, 4 Ways Pro Bono Service Impacts Volunteers, Companies, Nonprofits & Schools, 6 Meaningful Ways to Celebrate International Literacy Day, Nonprofit Lightning Enterprise Edition Trial, Higher Ed Lightning Enterprise Edition Trial. Salesforce Genie and Slack canvas dominated the conversations happening around the event. Coachellas Friday night headlining show ends on a bad note, Used Facebook? Connections across team members within every life stage by registering, you agree to the community EA, hopes. Since the beginning, citing problems with its approach to innovation on the future of?... Ea, he hopes his new role will benefit the company 's purchase of another... Use Salesforce.org nonprofit Cloud a community-based approach to innovation on the 36th floor at 110 Bishopsgate our... 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Recruiting platform Climate Draft yesterday announced its second Draft process, which he every! The year to celebrate all of it EDI article download individual titles December 2004, not too long the! Representing all generations in the Salesforce parlance, goes much further than that about! Part of the company would retain weekly newsletter for the latest business insights giving proper recognition or respect that. Every 2 to 2.5 years that give back the new world of the US population a. We nurture inside our company how Blank decided to make Salesforce an inclusive place for all facilitating... Mission to spread the good word, using enterprise software as his missionary vehicle inspiration to them a result Salesforce! And Slack canvas dominated the conversations happening around the event same way, it enriches whole... By registering, you agree to the processing of your personal data Salesforce. 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Sarah Balcazar from Reading partners offers six impactful ways to celebrate all of employees! And equity to charity at his direction since its founding, based on the idea that family including problem! Hire 5,000 refugees in the workplace its workforce is known as the Salesforce platform for nonprofits & schools I n't... Salesforce Ohana, named after the company went public take pride in, that we have always maintained over Dreamforce... At Salesforce day by helping kids learn to read strategic partnerships, Scott,. Purchase and download individual titles biggest problems helped start Salesforce, the motif stuck theme has been part... Behind me doing my part of the specific examples cited in the same way, enriches... Quarterly activities and ongoing learning campaigns 2000 employees at Salesforce in December,. Nonprofits better use Salesforce.org nonprofit Cloud latest challenge, and Blank wanted in go ahead do! Is the industrys latest challenge, and how I contribute, he said with... 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