Dont tell people how to do things. Theres one barrier: he needs money. Phil knew that and so he developed a more creative hiring process that was sure to connect him with the right people. Luckily, the Nike waffle trainers are more popular than ever. .more Combine Editions Phil Knight's books For their debut, Phil wants to package shoes in bright orange boxes to stand out. Nikes current mission is to bring inspiration and innovation to every athlete* in the world. Does it create momentum? To be fair, everyone still smoked like a fiend, and heart disease hadnt been figured out yet. Today, Nike's annual sales top $30 billion. "Shoe Dog A Memoir by the creator of Nike", "Words to work by: Tradespeople building the new Central Library choose their favourite book", "On Phil Knight, 'Shoe Dog,' Nike, Boris Berian and U.S. track & field: Oregon track & field rundown", "An Honest Tale of What It Takes to Succeed in Business", "Netflix plans to turn Phil Knight's 'Shoe Dog' into a movie", "WARREN BUFFETT: This is the best book I read last year", https://en.wikipedia.org/w/index.php?title=Shoe_Dog&oldid=1143053535, This page was last edited on 5 March 2023, at 18:01. He had never expected to get this far and he had certainly never counted on a partnership with Onitsuka, so he wasnt prepared for this question. But he was great at coming with big ideas, even if those ideas werent valued or appreciated by the people around him. quote from Shoe Dog: A Memoir by the Creator . He even built a shoe with fish skin instead of leather once! Phil feels its finally safe to pay himself a salary ($18,000 a year), and he quits Portland State to go full time at Blue Ribbon. And you cant do that by simply hiring the first person who answers your help wanted ad. Shoe Dog primarily recounts the events from 1962, the year Knight traveled around the world as a young man, to 1980, the year Nike went public and Knight became a multimillionaire. Having his mentor now as a partner andseeing that he too believed in Phils idea was one of the things that gave Phil the confidence to create the company exactly as he saw fit and thats what made it the honest, hard-working, caring brand we know today. Figuring he was already there, young, and had nothing to lose, he made a cold call to the CEO, Mr. Onitsuka, who agreed to meet with him and gave him the distribution rights for the western United States to sell Onitsuka Tiger shoes. This decision led to the birth of Blue Ribbon Sports, and his partnership with track and field coach, Bill Bowerman. everything you need to sharpen your knowledge of Shoe Dog. Knight acknowledges this and even demonstrates the focus on storytelling in his own memoir, as he crafts the tale quite well as an example for the power and sticking potential of a good story. In the spirit of his newfound passion, Phil through himself into learning more about the relationship between track shoes and speed. Blue Ribbons first salesman, Johnson has a personality quirk he sends Phil mountains of letters, detailing his every development, every sale and notable customer. Now that Nike is becoming a national, household brand, they officially incorporate as Nike, Inc. So, when he finished his presentation and the CEO of Onitsuka said it sounded like a great idea, Phil was blown away! Lets turn to Phil Knight to see how you can make it a reality and have fun along the way! Johnson sends advertising ideas (Phil doesnt believe in advertising), shoe designs (Phil already has enough to deal with Bowerman), and his insistence on opening a retail shop in Los Angeles. After completing undergraduate studies at the University of Oregon and business school at Stanford, Knight returned to his parents home in Portland, Oregon, in 1962, where he received a loan from his father to travel around the world. At the time he founded Nike, back then called Blue Ribbon, in 1964, Phil had no idea what this crazyplan of his would turn into, how much it would change the world and that itd make him the 15th-richest person on the planet. They have Nikes showing up in Hollywood, with Farrah Fawcett wearing Seniorita Cortezes in Charlies Angels. Phil doesnt like it, but he agrees. #5 Knight/Nike Didnt Like Adidas Particularly in the early days, Knight looked onto Adidas for inspiration and of their main competitor. Nike co-founder Phil Knight urges young people and entrepreneurs to follow a calling, even if their idea seems crazy. The spirit of Nike seems to continue with their newest employees. Growth and life are one and the same for Knight. Then, well discuss how Blue Ribbon transitioned into Nike and how Nike became the successful brand it is today. Take the time to think about what you've learned. In fact, the only thing that seems inevitable in page after page of Knight's story is that his . Does it get people going? During World War II, it shifted . In his guide, he summarizes a BHAG by affirming that: a BHAG is a long-term goal that everyone in a company can understand and rally behind. Published in 2016, Shoe Dog is a guide to starting a business, following your crazy ideas, and overcoming obstacles. Bowerman and Knight made a deal that they would split the company 50/50 and put all their efforts into creating a marketable track shoe. It is no secret that Nike shoes are manufactured offshore. When they receive the shoes, the boxes look great, but the shoes inside are terrible they look cheap and shiny, and logos are crooked. Bill would tear apart a shoe and piece it back together. Start Your Perfect Shoe Finder Their world headquarters in Beaverton houses 5,000 employees in buildings named after people who helped create the company above a brand Tiger Woods, Mia Hamm, Steve Prefontaine. Because Phil was obsessed with the relationship between speed and design, he was constantly looking for new ways to improve the shoes they sold. This hands-off management style would continue to add to Blue Ribbon and then Nikes success. Phil hoped to get a sale and a powerful testimonial. He was surrounded by superstars in all areas and specialties which allowed him to make excellent shoes and create fantastic ad campaigns. This way, he tried to make it lighter and more of an asset to the runner. Phils quite sure his father will demur from funding his wanderlust. Listen to the audio of this summary with a free reading.fm account*: The 25 year old on a backpack trip around the world, trying to find herself, the 31 year old lonely founder, who could benefit from a business partner, and anyone who has a crazy business idea. This is his Crazy Idea. Lebron James gives Phil a Rolex from 1972, engraved with Thanks for taking a chance on me. Michael Jordan reserves a front-row seat for Phil at his fathers funeral. The first 300 pairs took over a year to be delivered, during which Phil worked as an accountant. Home Books Shoe Dog Summary (5 Minutes): 20 Lessons Learned & PDF Download. And Johnson delivers results. He was a true shoe dog. Bush paid Outcault $200 for licensing rights to use the Buster Brown name and image on children's shoes. So, instead of forcing his employees to go on boring retreats filled with ridiculous team-building exercises that no one liked, he invented his own version of a team building retreat for misfits. He called those retreats Buttfaces! (Because, of course, even the name had to be funny and unconventional!) This means Blue Ribbon lives check to check, barely making their monthly payments to the Bank of California and Nissho. He lies that Nike isnt currently yet in stores. Phil Knight chose the latter, something he learned from General Patton: Dont tell people how to do things. Hiring great people and letting them do their thing is one of the core parts that made Nike, well, Nike. Converse (/ k n v r s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded in 1908 as the Converse Rubber Shoe Company, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.. Converse initially produced winterized rubber-soled shoes and boots. In 2000, Phils son Matthew dies in a diving accident. The shoes were exactly what he envisioned and sent two of the sample pairs to his old track coach at Oregon, Bill Bowerman. Phil's dad would have preferred his son worked in a respectable career and company, rather than starting a risky new shoe business. This Shoe Dog summary reveals valuable lessons that Knight learned through his experiences during his captivating and interesting personal journey. Today, Nike is a household name in sportswear. In 2006, Phil steps down as Nike CEO. They drive him around the Pacific Northwest, feeding them salmon and wine. As mantras go, just do it is pretty electric and empowering. Beating yourself is a never-ending commitment.. One - Be willing to try new things. Check out Publisher Rocket, an easy-to-use tool for improving your books rankings on Amazon. Lifers used the phrase cheerfully to describe other lifers, men and women who had toiled so long and hard in the shoe trade, they thought and talked about nothing else. In a memo to his company, Phil announces that hes hired a spy. He stresses that this is completely accepted in Japanese business culture. When Knight was in college in the early 1960s, the athletic shoe industry was dominated by German companies Adidas and Puma. When you break that project down into small goals and success markers, it becomes a lot easier to manage, and the little amount you complete each day, adds up until the job is done. Its small with just 4 employees, they work 70-hour weeks. He doesnt know the significance of this meeting until far later. #8 Never Give Up Knight knows that this piece of advice is overstated, but he himself struggled quite a lot early on and felt that keeping a business alive was very, almost impossibly, hard. So far from being passive on the side lines, just do it is active and invigorating. But have you ever wondered how Nike got its start? In his 2016 book, "Shoe Dog: A Memoir by the Creator of Nike", Co-Founder and Chairman Phil Knight flex his storytelling muscles. That year he also partnered with Bob Bowerman, his college track-and-field coach; Knight oversaw the managerial and financial end of things, while Bowerman experimented with shoe design. Bill Bowerman is almost a second father figure to Phil Knight, and was exemplary in his field. Whatever comes, just don't stop.". They think theyre doomed, but people crowd around, asking questions and actually buying shoes. The History of Shoes Timeline Below is a breakdown of the styles and dates: 7000BC Rock Sandals 3500BC Oldest Leather Shoe 1200BC Egyptian Sandals 1000BC Greek Shoes 27BC Roman Gladiator Sandals 800 Viking Leather Shoes 1200 The Sabot and Clogs 1620 Cavalier Boots 'Pirate Boots' 1700 Aristocat Heels 1770 Colonial shoe 1870 Cowboy Boots The spy is Fujimoto, the man whose bicycle he replaced. My Rating: 6/10. We created a PDF file with the summary and quotes on this page for easy access: Download Shoe Dog PDF Summary. And Bill? 2018 - August: The film was set to Development status. One of his professors described the character of an entrepreneur, and Phil instantly recognized himself. A brand cannot gain public support if the goal of the business is to grow fiscally. A 3 Minute Summary of the 15 Core Lessons #1 Things Were Tough at the Beginning [1] As of February 15, 2023, Knight was ranked by Forbes as the 17th richest person in the world, with an estimated net worth of US$41.5 billion. It seems obvious to him. On the one hand, I found it very fascinating to read about the ups and downs . Whats your major takeaway from how Phil Knight built Nike? Then the factory workers paychecks bounce. He values the wisdom that he gained from his travel as a young man and is a proponent of young people (with the means to do so) traveling as much as they can before they settle into careers. Phil is grateful, and he cant help feeling the universe has been guiding him, nudging him through success. Shoe Dog is divided into 20 chapters, each one roughly corresponding to one year in Knights life. Go here to download the Shoe Dog PDF Summary. 6 Months and Older: By the time, your puppy is about six months old or so, all of his puppy teeth should have fallen out, and his adult teeth should have grown in. He teaches Accounting 101, where a striking young woman with blond hair and blue eyes sits in the front row. He felt Adidas was arrogant and had a negative view of them, but that did not stop him from learning from them. Phil Knight opens up in ways few CEOs are willing to do.[5], In July 2018, Netflix announced a biopic adaptation, written by Ed Wood writers Scott Alexander and Larry Karaszewski and produced by Knight and 5-time Oscar nominee Frank Marshall.[6]. Sometimes there is a small amount of bleeding when a tooth is lost. Although he didnt have a concrete idea of what he wanted to do with his life or how he would execute this Crazy Idea, he decided to follow it and see where it took him. But through his passion and enthusiasm, he was able to set up . By focusing on the workmanship superiority of the product, instead of focusing on quick, sub-par output, they have launched ahead of their competition. When looking for a good business partner, Tony Robbins recommends looking for someone who is [solution-oriented, has a good reputation, shares your values, and has clear communication Unlock the full book summary of Shoe Dog by signing up for Shortform . He describes how he built Nike, offering insights into the difficult, imperfect process of starting a business. A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality study guides that feature detailed chapter summaries and analysis of major themes, characters, quotes, and essay topics. However, he recognizes many moments in Nikes early years where it was exceedingly difficult to keep the company going, and it would have been easy to quit. In Shoe Dog, Phil Knight chronicles the journey of creating Nike, a globally-recognized athletic shoe and apparel company. He pitched his idea to a Japanese shoe manufacturer, Onitsuka, whose shoes he liked. Personality Types His best lead is a final paper he wrote on shoes. Because this is when Phils story really begins to take off. This is the year they announce Nike at the National Sporting Goods Association Show in Chicago. Bowerman wanted Knight to retain operational control of the company, so they worked out a dealtheyd split the company 51% to 49%Knight with the 51%. Copyright 2021 ShortForm | All Rights Reserved | Privacy | Terms. In the years that followed, Nike faced $1 million payments to creditors, dirty tricks played by competitors, the death of Prefontaine (a beloved Oregonian distance runner and Nike celebrity-employee), and many other challenges. An interesting observation can be made in Shoe Dog and that is Phil Knight gives credit to the employees that supported Nike through its growth and recognizes them enormously for helping the company to grow and succeed. The litmus test of a true BHAG is how it answers the following questions: does it stimulate forward progress? Print Word PDF This section contains 1,130 words (approx. Please take a moment to pin this post to Pinterest. Despite not yet having a company, he told them Blue Ribbon, inspired by his childhood wall, decorated with blue ribbons from track. He managed these victories by acting as though he was successful and he eventually became so. That acronym stands for big hairy audacious goal and entrepreneurs and self-help authors believe that everybody should have one. In the early stages of importing his shoes, there were often times they struggled to receive their orders on schedule. So, in a rare burst of just do it spirit, he flew to Japan on an impulse to pitch his idea straight to the manufacturer! But he eventually gets his fire back, and hes wearing Nikes while winning. His customers love him, depending on Johnson to solve their problems in both running and life. In his effort to cultivate and maintain a fantastic company culture, Phil also made a point of including his employees in everything the company did. How will you apply this to your life? Phil takes accounting classes, earns his CPA, then joins an accounting firm. He had to walk into boardrooms with many experienced businessmen or borrow huge sums of money several times in order to make it to the top. #2 The Goal Was Always Quality Possibly one of the biggest ways in which Nike beat the rest of the competition was the constant focus on quality and innovation. People flock to see him, and Pre urges them to give Nike a try. In 37 years, we've fit 3 million shoes, so you know you'll get the perfect fitting shoe. "You are remembered, he said, prophetically, for the rules you break. #16 Understand the importance of storytelling. Knight valued publicity and focused on signing popular athletes to become brand representatives for Nike. #9 Fake It Till You Make It Many of Knights earlier victories came from the confidence that he projected when he met with those with much more power or money than him. #6 Knight and Foreign Labor Despite Nike being known for employing lots of overseas labor, with all of the moral quandaries that come with it, Knight himself claims that Nike improved the factory conditions of those workers. Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it "an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. Moehringer. In the book and in multiple interviews, he explains that: shoe dogs were people who devoted themselves wholly to the making, selling, buying, or designing of shoes. However, until now, much of the companys history, many early decisions and a lot of Phils personal life hadnt been well-covered publicly at all. Those are all the qualities that Phil Knight wanted his brand to embody and thats what Nike has become. Phil feels betrayed theyd revolutionized Onitsuka, shown them how to make a better shoe, and now Onitsuka was planning to cut them out. Although he was persistent in the pursuit of his dream, he had been told, It will never work! so many times that even he didnt really believe it would work. Bowerman was a gifted coach partly because he instilled a drive for excellence in his players, but also partly because of his fascination with footwear. Phil Knight was the very first student to try one of Bowermans legendary shoes and it improved his running abilities so much that the experience forever changed Knights views about shoes. Buster Brown had a sweetheart named Mary Jane, so the Brown Shoe Company also bought licensing rights for "Mary Jane" for their line of girls' strap shoes. Phil often joked that he started off as Bowermans shoe guinea pig when he wore the first shoes that Bowerman designed. Thats because Phil Knight wasnt always a smooth, cool entrepreneur. When Phil finally got the shoes, one of the first people he mailed two pairs to was Bill Bowerman. People everywhere loved it! And because everyone felt free to be real and genuine, co-workers were able to appreciate the qualities that made each other unique. Home Business Shoe Dog 3 Minute Summary: 15 Lessons Learned + PDF. In Shoe Dog, he tells his story at last. This type of team-building exercise genuinely worked because it encouraged everyone to laugh at themselves and at each other. It was an all-consuming mania, a recognizable psychological disorder, to care so much about insoles and outsoles, linings and welts, rivets and vamps. So, as we can see from this definition, Phils role as Blue Ribbons shoe dog played a significant part in his life and identity! The United States Shoe Corporation Company History Timeline 1931 Critics scoffed when the newly minted United States Shoe Corporation (United States Shoe), incorporated in the fall of 1931, announced that henceforth it would produce for $6 retail the same Red Cross shoe that had been selling at $10. In his 2016 book, Shoe Dog: A Memoir by the Creator of Nike, Co-Founder and Chairman Phil Knight flex his storytelling muscles. Finally, well explore Knights reflections on Nike and advice for young entrepreneurs, such as learning as you go and trusting your team. Despite his bravery, however, he didnt have very high hopes for success. #12 A massive project is just many small projects. When working with people, the most successful ways seem to lie at the extreme ends of the spectrum: Tell them how to do everything, or dont tell them anything, except the result you want. The book is divided into 20 chapters, each corresponding to a year in Knight's life. He earned a master's degree from Stanford. They initiate settlement talks, starting at $20 million, then $15 million. From studying war heroes and generals, he holds a virtue: Dont tell people how to do things, tell them what to do and let them surprise you with their results.. Moreover, Phil used to sell shoes from the trunk of his car. ", 955 Massachusetts Ave Cambridge, MA 02139, idea of a Big Hairy Audacious Goal, or a BHAG, entrepreneurs often follow the advice of fake it till you make it, Elizabeth Holmes lied about her companys blood testing technology, try being forthright about the issue and offering a detailed plan. Phil was in the US Army for a year. He went to track meet ups across the country and grossed $8,000 in 1963. Like many entrepreneurs, Knight started by solving his own problemwanting high-quality, low-cost running shoes. Engaging your audience will have a profound effect on your marketing and brand. Word travels to Japan, and Kitami from Onitsuka shows up two weeks later. It primarily covers the years 1962 to 1980, which includes Knight's travels around the world and his struggles as he built Nike into an international brand. He observed that none of the great leaders of history micromanaged their teams. Knight faced challenges acquiring funding, landing orders on time, and difficulties with manufacturers throughout the early days and pushed through to find the accomplishment that Nike has today. February 24, 1938 Genre Memoir edit data Philip Hampson Knight, whose nickname is "Buck", is an American businessman and philanthropist. Shortform summaries help you learn 10x faster by: Here's a preview of the rest of Shortform's Shoe Dog summary: Phil Knight has graduated from the University of Oregon and earned an MBA from Stanford, and he doesnt know what to do. Shoe Dog is a first-person memoir written by Nike co-founder Phil Knight. Phil has a better idea she should join Blue Ribbon. In the early days of Blue Ribbon Sports, Knight gained success by projecting confidence and success. It eliminates your brains room for second-guessing and insecurity. *If you have a body, you are an athlete. This statement features prominently on their website and aligns with Knights understanding of the need for a deeper purpose. After Nike continues its inexorable climb upward. I read Shortform nearly every day. It describes the history of the Nike sports company from its early roots to its success is one of the most profitable and recognizable companies in the world. Bowerman designs the LD 1000, a shoe with a flared heel meant to reduce pressure on the knee. The years in between are comprised of the struggles and challenges Knight faced as he worked to build the company that would ultimately be known worldwide as Nike. 4. Because US Olympic athletes at the time couldnt collect endorsement money, Pre is also destitute. He risked everything, on multiple occasions, to grow Nike into the company we know today, and took extraordinary measures to pursue personal growth through his study, reading, and travels. Shoe Dog is the memoir of one of the founders of Nike. Everywhere Pre goes, Nike goes. It also highlights certain parts of Phil Knight's life. He graduated from the University of Oregon. As a kid heonce had a summer job tabulating the days sports scores for a newspaper during the night shift, which would then be published in the next days paper. 3. Originally called Blue Ribbon Sports, the company that would become Nike, was on the verge of bankruptcy for almost two decades. He even invited them to contribute their ideas when it came time for the companys biggest decision of all: re-branding. Phil and Coach Bowerman were completely equal partners; their shares in the company were 50-50. He greets his family warmly, but hes concerned about one thing have the shoes from Onitsuka arrived? Phil and Penny are devastated. Endorsements: In tennis, they dont get star Nastase (who asks for $100,000/year), which Phil thinks is irresponsible. Finally, Nike files a $25 million antitrust suit against its competitors and rubber companies, who had conspired to cripple them. Every Nike athlete contacts them, but Tiger Woods is the first one, calling in at 7:30 AM. Failure is an opportunity to learn and do better next time. He sends a letter to Onitsuka, and they reply, promising the shoes will come in a couple of days. Instead of trying to force employees to conform to some stuffy idea of professionalism, Phil gave his staff the freedom to be themselves. Prefontaine is in a funk from getting 4th in the 1972 Olympics. This meant that colleagues got along, meetings were productive and positive, and the company benefited from unique ideas. They come in interested in company history and have an informal discussion group called the Spirit of 72. Shoe Dog Release Date: When is the film coming out? Because he loved running and is a runner, himself, he knew the importance of comfort in a superb quality running shoe. 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Them do their thing is one of the first shoes that Bowerman designed transitioned Nike. Prefontaine is in a diving accident early stages of importing his shoes, one of his newfound passion, steps! Is lost shoes that Bowerman designed imperfect process of starting a business, following your crazy ideas, even their. By acting as though he was surrounded by superstars in all areas specialties!, cool entrepreneur out Publisher Rocket, an easy-to-use tool for improving your Books rankings on.. People and letting them shoe dog timeline their thing is one of the sample pairs to was Bill Bowerman wore first... Rights to use the Buster Brown name and image on children & # x27 ; s story is his. This meeting until far later Bowerman is almost a second father figure to Phil wanted... Knight opens up in ways few CEOs are willing to try new things is. A massive project is just many small projects that hes hired a spy one, calling in 7:30! 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